Subscriber Tagging is the most requested feature right now.
Trust me, we’re working really hard on it.
However, it’s not as easy as it might look at first glance. Tagging totally changes subscriber management. It gives much more flexibility and helps you send the right message to the right audience.
We’ve explored a few different options for implementing Tagging in MailerLite. This is why it takes so long to launch the feature.
Finally, we came up with a solution that we really believe in.
Today I want to share with you how it’s going to work and ask for your feedback.
MailerLite subscriber Groups are very similar to Tags. However, the user interface and perception of how it works is different.
The first thing we decided to do was to change Groups to Tags.
Another thing is that you don’t have to tag all your subscribers, some of them can be without tags and that’s alright. This is why under the Subscribers tab you will see all your subscribers in one place.
If you want you can switch to a view with a list of Tags (which is very similar to what you had with Groups).
Next we built an amazing real-time subscriber filter.
You will be able to add filter conditions based on:
Save the filter conditions as a segment with one click. Later use segments for sending campaigns or automation.
There will be 2 options to select recipients when you’re creating a campaign.
The Basic option will let you select from Saved Segments and Tags.
You can choose to match ANY or ALL of the selected.
For example, if you want to send an email to your subscribers from the United States and Canada you would need to choose “Matching ANY of the following” and select both segments “United States” and “Canada”.
Another example – what if you want to send an email only to the paying subscribers from the United States. In this case you should change to “Matching ALL” and select the “United States” segment and the “Paid” tag. This would include only subscribers who match both conditions.
Then there is the Advanced option. It’s the same powerful subscriber filter. Here you can set up almost any possible rules and conditions.
In the above example, you would target non paying users from the United States that subscribed through a webinar or a landing page. Moreover, you would also include all subscribers who have the tag “Team”.
It all starts with importing new subscribers. You’ll be able to select which Tags to apply or add a new Tags.
You can also manually add Tags in each subscriber profile.
Moreover, you will be able to set Tags for new subscribers coming from Popups, Landing pages and other webforms.
Tags will also work in Automation. For example, you can add a Tag after a subscriber completes an automation workflow or after he or she performs a certain action.
We plan to finish the update in 1-2 months. Most probably there will be a transition period where you will be able to either switch to the new tags subscriber management or continue using the current solution with groups (for some time).
Let us know what you think. It’s still in development, so your feedback can help us build better subscriber management, and tagging.
Comment below and let us know how you plan on using tags.