August 27, 2015

3 new integrations: CreateForm, Privy and OptinMonster

We’re excited to present you 3 new integrations. These tools can help you create beautiful popup forms and landing pages. Use them to capture leads and grow your subscriber list. Everything will be synced automatically with your MailerLite account.

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August 25, 2015

A/B split testing. What to test?

Before you get started with an A/B test, there is one rule to remember – make sure you’re only testing one element at a time. Otherwise you won’t know what change was responsible for the change in conversions.

Let’s talk about tests that may have a huge impact on your email conversions.

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August 21, 2015

Excluding subscribers from your campaign

When selecting subscribers for the campaign that is ready to be sent, you can now exclude a particular group from the send list.

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August 19, 2015

Why Companies Should Spend Money On Experiences, Not Things

Spending money on experiences — travel, outdoor activities, concerts, classes, movies — brings us more joy than buying material things.

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August 12, 2015

File Manager: upload, save and reuse your images

For a while now, we’ve been getting requests from you guys about the need of having a File Manager in MailerLite. One place to store all images that you use in campaigns. We’ve listened and here it is – presenting our new awesome File Manager!

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August 12, 2015

Email HTML Code Editor Redesign

The new editor looks similar to our popular drag-and-drop editor. It has preview of the email on the left side and the editing interface on the right. The changes you make in HTML code can be immediately seen on the preview.

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August 6, 2015

Reach more subscribers with new Auto Resend feature

Did you know that resending an email can increase the open rate of your campaign by extra 30%? We’re introducing a new feature that will let you automatically resend your campaign to those subscribers who didn’t open or click.

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July 30, 2015

Introducing Email Templates and Custom Design service

When we started MailerLite five years ago we had a different approach to building emails than most of the other tools. They offered hundreds of templates to choose from, but very limited editing and customization. In most cases it turned out that you couldn’t find even one template that you like. So instead MailerLite had only one simple template, but you could change everything from colors and fonts to background and layout. Moreover, it was one of the first drag-and-drop email editors.

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July 22, 2015

Summer’ized Newsletters

In case you are wondering how your business can benefit from the hottest season of the year, let us be your guide. We will show you some tips and examples of an effective summer’ized newsletter.

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June 23, 2015

Creative and super simple ways to grow your list

I have bad news. Your email list naturally degrades by about 22.5% every year. People change email addresses as they move from one company to another. They unsubscribe. They don’t really use the email or misspelled it while subscribing.

You should constantly grow your email list to make up for this loss.

Ran out of ideas how to grow it? Here are 3 creative and super simple ways to help you.

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June 9, 2015

7 deadly sins in email marketing

On average, a person visits a website 7 times before he/she decides to make a purchase. 7 times. That’s a lot!

How could you impact the process?

Ask for an email when people visit your website for the first time. If they came, they are interested in what you do. Let them know more. What is more genuine than writing a letter.

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June 4, 2015

Custom HTML email to measure customer loyalty

Today I want to share a custom HTML survey that we use to measure customer loyalty.

Step by step I will show how to send a survey yourself.

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May 20, 2015

MailerLite Subscribe App for iPad

We launched an app for iPad. It’s called MailerLite Subscribe App and it turns your iPad into a beautiful subscribe form. It’s totally free and available now on the App Store.

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May 12, 2015

Please come back! [case study]

Do you have customers that no longer use your service? Today I want to share the story of MailerLite’s customer Dojo App.

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May 6, 2015

MailerLite now integrates with Zapier

Zapier is a service that lets you easily connect the web apps you use and automate various tasks. It works like a bridge between different web apps, even if those apps don’t have native integrations between them. You can connect almost everything. Simple and saves time.

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April 20, 2015

New block in the drag and drop editor and more

We’ve made some simple but important updates to our drag-and-drop email builder. Here they are: Buttons in Image/Text block, New Product block, one link for the whole block.

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April 7, 2015

TOP5 podcasts for online businesses

How do you kill the time traveling? Working? Reading? Napping? I love listening to podcasts.

Today I will share my Top 3 podcasts that are both entertaining and useful for small business owners and marketers.

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March 26, 2015

Sending survey via email: how to get the best results?

Last week I sent two emails to MailerLite’s customer to complete a survey.

Can you guess which email performed better?

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March 9, 2015

Grow your email list on Facebook

Facebook is a great platform to grow your email list. This is why we updated the Facebook app.

It takes a minute to create a signup form on Facebook. You don’t need any designer or developer for that.

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February 13, 2015

Mobile preview in drag and drop editor

We have just released an update after which you will be able to switch to mobile preview mode while building your email with our drag and drop editor.

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