July 30, 2015

Introducing Email Templates and Custom Design service

When we started MailerLite five years ago we had a different approach to building emails than most of the other tools. They offered hundreds of templates to choose from, but very limited editing and customization. In most cases it turned out that you couldn’t find even one template that you like. So instead MailerLite had only one simple template, but you could change everything from colors and fonts to background and layout. Moreover, it was one of the first drag-and-drop email editors.

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July 22, 2015

Summer’ized Newsletters

In case you are wondering how your business can benefit from the hottest season of the year, let us be your guide. We will show you some tips and examples of an effective summer’ized newsletter.

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July 1, 2015

A/B split testing. What to test?

Before you get started with an A/B test, there is one rule to remember – make sure you’re only testing one element at a time. Otherwise you won’t know what change was responsible for the change in conversions.

Let’s talk about tests that may have a huge impact on your email conversions.

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June 23, 2015

Creative and super simple ways to grow your list

I have bad news. Your email list naturally degrades by about 22.5% every year. People change email addresses as they move from one company to another. They unsubscribe. They don’t really use the email or misspelled it while subscribing.

You should constantly grow your email list to make up for this loss.

Ran out of ideas how to grow it? Here are 3 creative and super simple ways to help you.

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June 9, 2015

7 deadly sins in email marketing

On average, a person visits a website 7 times before he/she decides to make a purchase. 7 times. That’s a lot!

How could you impact the process?

Ask for an email when people visit your website for the first time. If they came, they are interested in what you do. Let them know more. What is more genuine than writing a letter.

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June 4, 2015

Custom HTML email to measure customer loyalty

Today I want to share a custom HTML survey that we use to measure customer loyalty.

Step by step I will show how to send a survey yourself.

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May 20, 2015

MailerLite Subscribe App for iPad

We launched an app for iPad. It’s called MailerLite Subscribe App and it turns your iPad into a beautiful subscribe form. It’s totally free and available now on the App Store.

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May 12, 2015

Please come back! [case study]

Do you have customers that no longer use your service? Today I want to share the story of MailerLite’s customer Dojo App.

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May 6, 2015

MailerLite now integrates with Zapier

Zapier is a service that lets you easily connect the web apps you use and automate various tasks. It works like a bridge between different web apps, even if those apps don’t have native integrations between them. You can connect almost everything. Simple and saves time.

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April 20, 2015

New block in the drag and drop editor and more

We’ve made some simple but important updates to our drag-and-drop email builder. Here they are: Buttons in Image/Text block, New Product block, one link for the whole block.

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April 7, 2015

TOP5 podcasts for online businesses

How do you kill the time traveling? Working? Reading? Napping? I love listening to podcasts.

Today I will share my Top 3 podcasts that are both entertaining and useful for small business owners and marketers.

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March 26, 2015

Sending survey via email: how to get the best results?

Last week I sent two emails to MailerLite’s customer to complete a survey.

Can you guess which email performed better?

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March 9, 2015

Grow your email list on Facebook

Facebook is a great platform to grow your email list. This is why we updated the Facebook app.

It takes a minute to create a signup form on Facebook. You don’t need any designer or developer for that.

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February 13, 2015

Mobile preview in drag and drop editor

We have just released an update after which you will be able to switch to mobile preview mode while building your email with our drag and drop editor.

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February 2, 2015

TOP 5 tools to run a remote team

In MailerLite we can work flexible and remotely as long as the work is done.

Today I want to share our TOP 5 tools that enable us to get the WORK DONE, even when the team in not in the same office.

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January 28, 2015

6 quick wins for Valentine’s email marketing

If you have a retail business, be it a restaurant, a florist, a hotel or even an Etsy shop… you can’t afford to overlook Valentine’s Day.

It’s about time to start your Valentine’s email campaign. If you’re not entirely sure what to say, read on!

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January 22, 2015

Avoiding spam filters and reaching the Inbox

In this blog post we will give you some basic advice on how to make sure your email arrives to inbox and your open rate is something that you can be proud of.

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December 15, 2014

Email marketing trends for 2015

I spend last weekend in Rome. It was my second time there. So I skipped the top 10 attractions and visited a bit less know places.

Like, gallery of Doria Pamphilj. It an intimate art gallery inside a beautiful palazzo right in the middle of Rome. I was moved by Caravaggio’s, Bernini’s and Bruegel’ works.

But the biggest difference from other museums in Rome or elsewhere was their audio guide.

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December 5, 2014

6 steps to pick the right colour for your newsletter

We all react to colours – some colours make us calm or curious, and some of them even encourage us to buy – when we buy something, we make a subconscious decision within 90 seconds, and up to 90% of these decisions are based on colour.

How to pick the right colours for your newsletter? Seems like a tough task? Well, dealing with colours is not as hard as it seems.

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November 21, 2014

Drag and drop editor update

Here are a few new updates in our drag-and-drop editor:

Spacing between content blocks
Header On/Off
New design themes
No more forgetting to add links

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