Announcing MailerLite App for Shopify

February 20, 2017

We’re excited to announce the new official integration between MailerLite and Shopify. Get it here: Official MailerLite App on Shopify App Store. It’s absolutely free!

With the integration you will automatically sync customer information and purchase history data from your Shopify store to MailerLite. Use the data to send targeted email campaigns that bring customers back to your store.

Setup in 2 minutes

It’s super easy to setup the integration. Start by entering your MailerLite account API key.

MailerLite integration with Shopify - enter API Key

In case you didn’t know, you can find the API key in Integrations section.

How to find MailerLite API Key

The next step is to choose subscriber group where you want to save Shopify customers.

MailerLite Shopify App - choose subscriber group

Congratulations! Your MailerLite account is now connected with your Shopify store. Customer data will be immediately updated after any change in the Shopify store.

Still have questions how to set it up? Watch a quick video tutorial – Shopify integration with MailerLite.

Pre-built segments

Targeted, personalized and timely emails have much higher open rates and user engagement. This is why, the integration also creates pre-built segments in your MailerLite subscriber group that you choose.

Subscriber segments

You will find segments like – accepts marketing, first time customers, customers with 0 purchases, high spending customers, repeat customers and high spending repeat customers. Easily adjust segment settings or create your own.

Popup Subscribe Forms

The new integration can also enable MailerLite Popup Subscribe Forms and help to grow your subscriber list.

Create and manage the popup form in your MailerLite account and it will be displayed in your Shopify store. No need to insert any code or trackers, the integration takes care of everything.

Popup example

With MailerLite you can choose when you want to show the popup to your visitors:

  • Wait X seconds before showing the popup
  • Show when user scrolls to X% of your website
  • Show when user attempts to leave your page (exit intent)

Also you can set some additional settings like “Hide on specific pages” or “Only show on specific pages”

Check this quick video tutorial to learn more: Popup Form Overview.


Once a customer makes a purchase or signs up for a newsletter on your Shopify store, their information is immediately passed through to MailerLite. It means that you can start sending automated email campaigns that are triggered the moment a new subscriber is added or updated to meet some segment criteria.

Automation examples

Here are four examples of automated emails that will keep your customers engaged and generate revenue for your business.

Welcome email with a discount

Welcome emails have 4 times higher open rates than regular email campaigns. Use this opportunity to convert your new subscribers to paying customers. Help them to make a decision by sending a discount code.

Here’s an example welcome email by clothing e-shop BONBOS:

Bonobos welcome email

It’s quick and easy to setup a welcome email with MailerLite Automation:

Welcome email example

Special treat for your VIP customers

Reward your best customers with special incentives to build even stronger relationship. By default the Shopify integration creates a segment with customers who spent more than $500 in your e-shop. If you need, you can easily change the amount in segment rules.

As soon as a customer reaches the set spend amount send an email to tell how much you care about him or her.

VIP list email

Here’s an example how to set it up with MailerLite Automation:

Vip list automation example

Say Thank You to first-time customers

Want to turn your first time customers into repeat buyers? Send them a special Thank You email. Adding an additional discount code or free shipping is also a good idea.

Thank you after purchase email example

Set it up in MailerLite Automation:

Thank you email template

Ask your repeat customers to refer friends

Repeat customers are the best. Want to have more of them? Just ask them to bring their friends to your store. Don’t forget to offer an incentive.

Refer a friend email example

Set Refer-a-friend email to go out 1 day after customer joins Repeat Customers segment:

Refer a friend automation

These are just a few examples to get you started with the new Shopify integration and MailerLite Automation.

Please share what works for you and what email campaigns bring customers back to your store.

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  • Hi guys
    Can you create emails to target customers who buy a specific product?

    • Hi, thanks for the question!

      Sorry, but you can’t do that with out of the box solution. But there are ways to do that with a little bit of additional work.

      We import subscriber tags from Shopify. You could create segments in MailerLite based on those subscriber tags. So you just need Shopify to automatically add tags to subscribers based on their orders. Shopify doesn’t have a feature by default. So you would need to code it yourself or find some App to do the job.

      We will explore this issue and offer a solution in the future.

  • Hi Ignas

    This is what we really want. A way to target customers who buy specific brand groups or product types. Sure others would like this too. You should definitely work on this ASAP :)

  • Any chance MailerLite will be working on a solution for delivering digital downloads? I’ve just started with FetchApp because they have a free platform for just a few items. My store isn’t huge right now, and I’d love to be able to offer a few digital downloads using my regular mailing company, MailerLite. Thanks!

    • Lauren, thanks for the idea! However, it seems to be a little but out of our scope. Nevertheless, we will explore the opportunity.

  • Harris

    Is there a way to use MailerLite for Shopify cart abandonment emails?

    • Not yet, but we’re working on it.

  • Similar to Lauren’s question, I’m working to make MailerLite and SendOwl to work together. SendOwl doesn’t have ML integration and ML doesn’t have SO integration. I’m using Zapier to send email addresses from SendOwl to my MailerLite list and that works for embedded forms but does NOT work for the popup. Will we be able to more options in popups? Specifically, what I need is a regular popup but instead of a name/email form, just a “DOWNLOAD NOW” button.

  • Harris

    @Dawn – I use thrive leads and it works great for WP

  • Gerjo

    This is exactly what I am looking for. However I’m not on Shopify but on WooCommerce. Is there any way to achieve similar results? I was actually in the process of searching for a new email provider because I was missing this segmentation. However I would really like to stay a customer with MailerLite if that is possible?

    • Ignas Rubezius

      Hey, Gerjo. You can create the segments manually. With Shopify plugin we just create them automatically to help users get started. But if you would add them by hand, the effect would be the same.