MailerLite has a new Automation rule – Link Trigger.
A Link Trigger is exactly what it sounds like: someone clicks a link in any of your emails and it triggers an automation workflow.
Now if you add the exact same link in any of your emails (including campaigns, automation workflows or even confirmations) and a subscriber clicks it, the workflow will start.
Tip: use URL parameters for better tracking
If you use Google UTM tags, you already know how additional URL parameters or query strings work. It’s the same with the Link Trigger.
You can make different Link Triggers based on the same destination link using additional URL parameters.
So if you include www.mywebsite.com in your emails – nothing will happen. The URL has to be the exact match of what is set in the Link Trigger.
Perhaps you’re wondering “okay, this is cool but how can I use it?”
Here are a few quick ideas how you can start using Link Triggers:
How are you going to use the new Link Trigger?