Image is a powerful tool to convince your customers to act.
Let’s say you are selling plane tickets to California, USA. What will you include in your newsletter? Price. Date. And… A photo of a sunset in California on a sandy beach. That will greatly help your customers to imagine what experiences they can get if they purchase the ticket. It’s much easier to sell sunsets than flight tickets, right?
What can you gain if you include images in newsletters? To help you get started, I’ve collected a list of 10 awesome examples from MailerLite customers who use images to convey a message to their customers.
Example – Deep Wear newsletter:
Example – Tiny Heirloom newsletter:
Example – Marc Johns newsletter:
Example – Barn Images newsletter:
Example – Primitive Blessings newsletter:
Example – Limeapple newsletter:
Example – QuotesGram newsletter:
Example – Think Clearly newsletter:
Example – limeSHIFT newsletter:
Example – FreeYork newsletter:
Some email providers don’t display images by default. The readers only see the ALT text (it’s short for “alternative text”) attached to each image. It’s the text that explains your readers what the image is about. But you may get more creative and use ALT text as CTAs.
Don’t forget to add ALT text when you create an email. Here’s how you can do it on MailerLite:
Editor’s note: This post was originally published in September, 2013 but has been updated for accuracy and comprehensiveness.