Digital Marketing Trends in 2014 + New Year’s Resolution

December 3, 2013

I asked 67 marketing experts from all over the world to share their opinions about digital marketing trends in 2014. Not only email marketing, but all digital marketing, as it all should be integrated.

“In 2014 marketing folks will further realize that email is in fact; not “going away” or “dead” but when strategically paired up with a blog or website part of an excellent base to build a social marketing presence from and to promote your product, services, etc.” (Joe Oricchio, Jr.,  Executive Consultant and Business Coach at Talisman Consulting Services)

PART 1: Image Marketing

Have you noticed that all the new platforms are visual based? There are two reasons for that.

  • Reason #1: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet the Stats
  • Reason #2: Now it is easier like never before to produce visual content (photos, quote pictures, videos and infographic). You don’t need any specific skills or big budget… BUT you need good content to be useful for the customer.

The supply of apps to create visuals should continue grow their upward ascend, together with the platforms to share the content.

“The 2014 trend will be a perfect marriage of marketing and technology.” (Mary Olson, President & CEO at Transition Networks) Tweet the quote

“I think content is leaning heavily towards the visual side, with more to look at and less to read. People want to absorb information as quickly as possible, so videos, infographics, slideshows and the like are all the way to go. Content should be crisp, concise and attractive so that everyone wants to share it.” (Theresa Scholtz, Web Ninja)

“In my opinion, infographics will take a new step, Vine will pick up and video together with e-mail marketing will also cherish.” (Anna Kochetkova, Freelance Content Writer at Croud)

“I expect even more focus on visual content. Platforms like Instagram, Pinterest, Snapchat will continue to grow. Content will have to be spot on to continue to grab people’s attention. Quality over quantity. Businesses will have to invest more in relationship building before they even can make a sale.” (Juan Felix, Community Manager Ninja for Mari Smith & Social Media Examiner)

Use the visual platforms to grow your business. In your business using any of these channels?

What will be the hottest thing in 2014? VIDEO!

Why?

Fact #1: Over 60 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube) Tweet the Stats

Fact #2: Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer) Tweet the Stats

Fact #3: Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala) Tweet the Stats

New ideas about usage of videos


”Personalized videos are the rising star of digital communication whether you use emails, personal zones or social media to communicate. When viewing the stats, personalized video surpass regular emails and regular video in every parameter (open rate, CTR, CTA clicks, etc.).
Personal videos are the new way of communication, and not just for a one-time project. They work even better when you regard them as the means of communication as part of a ongoing plan.” (Dan Lahat, QA Manager at idomoo)

“Greater use of video & user generated content, greater engagement with customers via Social rather than just publishing campaigns, further development of 2nd screen TV.” (Chris Hodgeman, Advisor, Maventus Group)

“The needle is moving for video ads in OTT networks of upwards of $100-$250 CPMs. Activity and pricing is on the upward side of things now and local TV digital sub channels would also be prime real estate for these networks.” (Joe Sticca, Chief Product Officer at Worldnow)

NEW  YEAR’S RESOLUTION FOR YOU

Create a channel on YouTube and film video for your business.

SAY IT OUT LOUD!

Too complicated? No!

Check out the videos of small businesses:

Don’t forget to SEND EMAIL about your video to your customers. Let them see and share it with the friends. Email is still the best tool to do that!

To be continued…

P. S.

Yes, the resolution about the video applies to MailerLite as well. Once we said it aloud, we should keep the promise, right?

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