Deliver by Timezone

June 8, 2017

In email marketing timing can make a big difference. There is a much higher chance for an email to be opened if its delivered 2PM rather than 2AM.

This is why we are happy to introduce you the Deliver by Timezone feature.


How does it work?

When you finish your email design and are ready to send, select “Send by Timezone”.

It is important to remember one thing. Newsletters take 24h to travel around the world. This is why you have to set the date day in advance.


Real time reports

You can also track how your email travels around the world in real time. Click on your latest campaign report and scroll down until you notice a world map. 


How do we collect the location data?

We get that in two ways:

  • The person has signed up using a webform.
  • The person opens or clicks on the link in the email.

Timezone data for your subscribers is constantly being updated based on these factors. 

However, if the person is using VPN or other services to hide their location, naturally, it will not be correct. These emails will be delivered according to location data we receive.


Have any questions? Let us know in the comment section below!

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  • Need to understand one thing that will mailerlite send emails to prospect by when they are most likely to open the email or at the time we choose to send?

    • Artūras

      Hi, Nimesh,

      The emails will go out based on the time you choose to send. Say if you select 11AM. The emails will be delivered at 11 in all timezones.

  • This is great innovation and it will enhance open rate of marketers with subscribers across the globe. Great work keep the good work going. Kudos to Mailerlite Team

  • *party*

    Thank you guys, we’ve been waiting for that function!

  • This is a very good improvement. I will test this in my next e-mail.

  • Amazing! I’ve been hoping this feature would be added soon, and here it is. Thanks for all your hard work

  • Artyom

    I don’t see how to use it in Automation :(
    Will it be there somedays? :)

  • Harris

    Are there plans to implement this feature for automation?

  • OMG! This is going to change EVERYTHING! THANK YOU THANK YOU THANK YOU!!

  • Great feature! When importing a subscriber list, what column would we put timezone information so that this information is picked up for sends?

  • My campaigns have not been converting and I have been suspecting my email outreach goes to their spam box or it is the timing of my campaign. Thanks for the update.

  • Great!! Good question Lisette, when importing a subscriber list, what column would we put timezone information so that this information is picked up for sends?

  • I’d also like to know if this will be interested for auto responders in the Automation section :)

  • This is just what we need! Thank you for bringing this feature! Hopefully this can enhance our company’s email open rates

  • That’s such a great news!! Love the new pace of updates you guys are coming up with lately, it’s energizing.
    One question: does this update work for automation forms?

  • Lisette, at the moment we gather information about the timezones automatically. We will add an option to set it manually later after we will finish few other updates related to the tagging:)

    Also its very good idea about sending automations based on the timezone too, we will consider that with the team.

  • You actually make it appear really easy with your presentation however I
    in finding this matter to be really something that I feel I’d never understand.
    It kind of feels too complicated and very vast for me. I am
    having a look forward to your subsequent publish, I’ll try
    to get the dangle of it!

  • This is awesome. Thanks :)

  • http://www.missbloggess.com you can shoot me an email or write in the live chat mentioning my name and I will be glad to clarify all the details for you:)

  • Any plans to add this to the RSS newsletters as well?

    • Artūras

      Hi, David. We are considering it, but it’s not in the current roadmap. Keep an eye out in the upcoming months though!

  • thanks for your tutorial and email, its been 3 years that i using mailer lite, and its awsome and getting better everyday