Email Marketing Blog

Compare your email performance metrics: 2017 industry benchmarks

Understand these industry standard benchmarks, and set smarter campaign goals to improve your email tactics.

5 ways to use email segmentation

Smart marketers know that segmenting email marketing lists will improve your open rates.

Email marketing trends to look forward to in 2018

In short – technology behind email marketing will give more opportunities to send right emails to right people at the right time.

The dos and don’ts of Holiday email marketing

Step-by-step guide for Holiday email marketing.

The Christmas templates are here!

Super simple way to create Holiday emails.

Understanding soft and hard email bounces

Mysterious bounced tab. What is it doing and why some subscribers ended up there?

10 email marketing tips from best-selling authors

Best selling authors that use MailerLite share their experience what makes successful email marketing.

Examples of successful email popups and why they work

I’ve checked hundreds of popups and found the best practices to improve them.

5 tips for an effective Landing Page

Collecting subscribers and keeping good relations with them is something that every email marketer must be aiming at.