What can you gain if you include images in newsletters? To help you get started, I collected a list of 10 awesome examples from MailerLite customers who use images to add something new to their email marketing:
Example – MauMau newsletter:
Example – Manor House Hotel newsletter:
Example – Marc Johns newsletter:
Example – Point Seven newsletter:
Example – Primitive Blessings newsletter:
Example – Stimulus newsletter:
Example – INSINC newsletter:
Example – Porto City Guide newsletter:
Example – Aiste (Ice-Ta):
Example – Learn Photography:
Gregory Ciotti from Help Scout says that photos of people create empathy, while images of products build trust. He shares results of 3 image studies that can help you more effectively use images in your newsletters.
KISSmetrics goes over 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all you need to know.
Take a look at our Pinterest gallery full of inspiring newsletters with images. And include the image that presents your tone, message and personality in your next newsletter. Good luck!